What have you learned from your audience feedback?

What have you learned from your audience feedback?

The audience feedback which i have gathered from my music video has been a big help for the final draft/finished piece. Originally, when i started to begin to create ideas, i conducted audience research and this helped with my production greatly. This gave me good guidance as to what the audience wanted to see in the video and what they didn't. Then, once i'd produced a draft copy, i exported the video and played it to the class. This was a great help as they were able to highlight areas for improvement which i may not have been able to see myself. Each pupil was given a feedback form where they commented on my work and they also gave it a level and mark which they believed it was at. By them doing this i was able to develop an understanding as to what sort of mark i'd receive and how much i'd need to improve the video if i wished to make it better. I found all of the feedback useful in one form or another, people commented on various types of things in the video such as; camera angles, song choice, editing, transitions, props and the colour of the video. Here are a few of the positive comments which i received:

• "Really good song choice - thought it matched the video really well"
• "I liked the video, everything flowed nicely and there was a good variety of shots"
• "I liked how the final piano chord matched her falling to the floor"
• "Sophisticated use of pacing. Her wandering style of walking matches the song well"
• "Effective editing, it was cut well to the music"
• "Nice use of black and white" 
• "Held a steady shot when appropriate"
• "Used a good variety of shot distances"

All of these things which the pupils commented on were able to help me as i knew that these were areas which didn't need work on in order for the video to be improved.

However, some of the feedback which i received highlighted areas for improvement but i am glad that i didn't receive much of this as it suggested that the video was of a relatively decent standard. Here are the negative comments which i received:

• "On the phone shots it may be a good idea to turn off 'stability' on the video clip. This will stop it looking like a mounted camera"
• "There could have been more transitions and different editing styles"
• "Maybe think about being a little more subtle than using the name 'dealer' in her phone"

All of these different issues i tried to address before the final draft was handed in in order to make my production better.

I have learned much from audience feedback which i have received and i believe that by taking it on board it can lead to a much better piece of work. Also, i have learned that criticism is never a bad thing because it highlights what needs improving and can only make a piece of work better. A lot of artists when they release their own music videos aren't able to acknowledge audience feedback prior to the release - they receive it once it has been released - and therefore they aren't able to make ammendments in order to make it better.

If it wasn't for me receiving audience feedback then i believe my video wouldn't be at the  standard it is now. Audience feedback is there to cover so many different areas; the post production, the production and also the finished piece. Audience feedback is able to highlight things from a different perspective and from a different persons point of view and by taking all the different comments and feedback on board it can only lead to a better piece of work.