G325 Timed Essay

Discuss how far digital technology has enhanced the creative process in your media production work.
 
Throughout studying media in AS and A2 digital technology has played a vital roll for the production on my work. There are three areas of digital technology in particular which have played a vital role and these are; blogs, cameras and editing software.

In media lessons i have used blogger and i have posted all my work on there, the good thing about blogger is that it is really easy to contain all of your work and you can edit where required. For my media production at AS for my coursework i had to produce the opening footage of a film and i used blogger to post all my thoughts, ideas and work on there. If it wasn't for digital technolgy throughout the process of my coursework, everything would have to have been hand written and this would make the process a lot longer. With blogger it makes everything short, quick and simple. Also with blogger it doesn't just allow you to publish written work, you can post videos and pictures as well. You can put embedded codes onto the blog from sites such as YouTube and it will upload the video for you. This is very useful if i want to compare videos for my coursework, as all the people that visit the blog will be able to watch them and see a clear comparison. By posting pictures it allows you to show a step by step process if you like as to what you're doing. You can upload photos of possible shot locations etc. Blogger has allowed me during my production to upload so many different types of media onto one webpage and has saved me a lot of hastle!

To be able to produce an effective piece of work for my coursework the camera which i use will play a vital roll. If the quality of the camera isn't good then it's likely that the final video won't be as good due to the quality of the picture. However, luckily this year i'm now able to use an HD (high definition) camera and this has a much better picture. Last year for my AS production the camera which i used was standard and the final picture was alright but it wasn't great.

To be able to complete my video i have to edit the footage which i have filmed. Editing footage plays a vital roll in making the final video look effective. Last year the software i used was iMovie, an editing software designed by Apple which can only be found on their own products. iMovie, i found, was a great piece of editing software to use because it wasn't too hard to use and it had a great deal of effects etc on there. However, this year i have to use Adobe Premier Pro which is a software i'm not entirely keen on as it seems a very complicated programme to use but the final product will look a lot better than what iMovie can offer.

Overall, digital technology has played a vital role in my media production over the course of AS and A2. It has made everything a lot simpler but at the same time, it makes the final product a lot more effective.

Lyrical Analysis

The song 'Mr Brightside' is about the speakers optimism and how he looks on the brightside of any given situation. The song talks about his love for a woman who he's only just met and the heartbreak he suffers as a result of it.

"I'm coming out of my cage
And I've been doing just fine
Gotta gotta be down
Because I want it all"

In the opening fiew lines the speaker talks about how he's 'coming out of his cage' and opening his heart for the first time, which was being locked away in the cage.

"It started out with a kiss
How did it end up like this
It was only a kiss, it was only a kiss"

Here he wonders how he could care so deeply for someone so much after one kiss.

"Now I'm falling asleep
And she's calling a cab
While he's having a smoke
And she's taking a drag"

As he's going to bed, she's going to see the guy that she's falling for.

"Now they're going to bed
And my stomach is sick
And it's all in my head
But she's touching his-chest
Now, he takes off her dress
Now, letting me go
And I just can't look its killing me
And taking control

He feels 'sick' that she's off with another man and he refuses to accept it, thinking that it's all in his head and that he's imagining it.

"Jealousy, turning saints into the sea
Swimming through sick lullabies
Choking on your alibis
But it's just the price I pay
Destiny is calling me
Open up my eager eyes
'Cause I'm Mr Brightside"

Here he's states he's paying the 'price' for having feelings for this girl too fast and he's heartbroken. However his eyes are 'eager' for the next girl to come along and he's the optimistic 'mr brightside'.

Lyrics of the Song

I'm coming out of my cage
And I've been doing just fine
Gotta gotta be down
Because I want it all
It started out with a kiss
How did it end up like this
It was only a kiss, it was only a kiss
Now I'm falling asleep
And she's calling a cab
While he's having a smoke
And she's taking a drag
Now they're going to bed
And my stomach is sick
And it's all in my head
But she's touching his-chest
Now, he takes off her dress
Now, letting me go

And I just can't look its killing me
And taking control
Jealousy, turning saints into the sea
Swimming through sick lullabies
Choking on your alibis
But it's just the price I pay
Destiny is calling me
Open up my eager eyes
'Cause I'm Mr Brightside

I'm coming out of my cage
And I've been doing just fine
Gotta gotta be down
Because I want it all
It started out with a kiss
How did it end up like this
It was only a kiss, it was only a kiss
Now I'm falling asleep
And she's calling a cab
While he's having a smoke
And she's taking a drag
Now they're going to bed
And my stomach is sick
And it's all in my head
But she's touching his-chest
Now, he takes off her dress
Now, letting me go

Cause I just can't look its killing me
And taking control
Jealousy, turning saints into the sea
Swimming through sick lullabies
Choking on your alibis
But it's just the price I pay
Destiny is calling me
Open up my eager eyes
'Cause I'm Mr Brightside

I never...
I never...
I never...
I never...

Theme of my Video

For my video i have decided to base it on the theme of romance. The start of the video shows the couple breaking up and leaving. As the video progresses it shows pictures and videos of the couple when they were togther before the split and this eventually leads to them at the end of the video getting back together.