Monday, 24 January 2011

How did your research into audience contribute to your production work at both As and A2?

How did your research into audience contribute to your production work at both As and A2?

By researching for my target audience it has contributed to my production in a number of different ways. From the research that I have received, it has given me set list/criteria of things which I need to include in my films. As I have asked a specific audience what they like to see in films, by including what they've said it then makes it more appealing for them to view it.
With my AS production when I did the 2 minute opening of a film, it was vital that I asked the audience what they like to see in the opening footage; whether they like to see the story being given away; whether they like credits at the start; how they like a film to start off etc. A lot of them stated that they don't like to see too much being given away so it was important from that perspective that I made it happen. If I give the whole film away in the opening 2 minutes of a film then what's the point in watching the rest of it? As well from my own personal experiences I know that I don't like to see much being given away in the opening of a film, I perhaps like to see a few of the characters being established but that's more or less it apart from the setting. But I needed the audience’s opinion on it as they would be the ones who'd be viewing it.
When I did my research I asked a range of different students in order to get mixed opinions to be able to produce an effective piece of work. I asked media students, the so called 'hard core' film fanatics and the rest! Obviously with such a range of opinions I wasn't able to use all of them for my film but it was really helpful for my research.
Currently with my A2 production there is a lot more involved compared to that of last year; we have to produce a music video, a digi-pack and also a promotion poster. Where as last year it only involved producing the opening 2 minute clip of a film. In order to make my video a good piece of work, it's important that I get opinions from a wide range of people to see what they like in a music video. There is so much that you can include in a music video; some videos involve stories being told, others have the band playing in the video and sometimes bands and artists use stop motion for their video. With all these different options available for a video, it's important that I choose the right one which will appeal to the vast majority of people. From the audience research which I collected the vast majority stated that they liked a music video to include a story being told as well as the band/artist playing in clips in between so this is what I’ve decided to do for my music video.
Over the last two years through my AS and A2 production work the audience research which I have collected has played a vital role in helping me to decide what to do and include in my different videos. The research has enabled to produce the best piece of work which appeals to the vast majority of people. If it wasn't for audience research then it's likely that a lot of the the time when it comes to producing videos a lot of the audience won't like the finished production.

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